Kering Acquires France Croco

Crocodile skin is begging to grow into a popular material in luxury brands. In 2010,LVMH Moët Hennessy Louis Vuitton gained control of Singapore’s Heng Long International Ltd, providing skins for Fendi, Céline and Louis Vuitton. Now, Women’s Wear Daily reports that an elite producer of tanned skins located in Normandy, France Croco, was recently acquired by Kering, a French luxury and retail group previously known as PPR. With this acquisition, Kering’s goal is to support it’s brands such as Gucci, Balenciaga and Alexander McQueen with France Croco’s top quality skins. The company will invest in the French Croco in the next few month to increase its production capacity.

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